Relevance – is your site about what you say your content is about?
Authority – does everyone else trust your content?
So how do you get relevance and authority?
Firstly there is nothing more irritating than having someone with 6 million backlinks telling you to change your websites title and description. Or someone telling you to simply make an infographic and ask someone else to post it. You could spend thousands of dollars and waste thousands of hours trying to move your listing up. In the end if you are just starting out, competing with an older site is going to be very hard. If you are creative making an infographic and writing might be easy. But for the rest of us its allot of time and effort. Here are some tips that can help you and require almost no effort.
Above all your site should be easy to use and fast, if people get impatient this can affect your bounce rate and the search engines will move your listing down in favor of a faster website with the same content. This is one of those easier said than done things. I suggest you pay extra for the fast webserver, optimize your images, and don’t be seduced by ads they really bog things down and the page jumping around is really annoying.
Make sure my email signature has your website and other social links in it. This is an example of an HTML Signature which are great if you want everyone in your organization to have the exact same signature. Message me I will help you with this.
Making a few videos can help as long as they are concise and useful, and don’t forget to link all of your social media. Below is a video I put together to help a salesman understand how to convert AutoCAD DWG formats. It has nothing to do with SEO but it is an example of a short video that is helpful.
SSL certificates are important even if you don’t handle people’s information, the general consensus is sites with SSL get favor over sites without it.
On another note try not to mix your content too much. If you are a cooking blog save the backpacking stories. OK if there ever was an instance where you were cooking while backpacking This would be acceptable. However generally if you are specific to one thing its best to stay in your own lane. Id say you would confuse your readers more than anything else.
Lastly Do NOT pay for links, this can go horribly wrong. If you buy the wrong kind of links it can take a very long time before they disappear. You can manually disavow but that can also be a disaster.